ONE area where ultra-fast lenses are gaining a reasonable degree of popularity is among those who are using m4/3 format cameras...which due to smaller-sized sensors, have more depth of field per equivalent picture angle of view AND which also give a 2x FOV multiplier factor, which makes for some very exotic lenses, like say, a 100mm f/1.2 equivalent, with depth of field that is more or less, equivalent to gaining two stops' worth of depth of field.
Cosina is exploiting this niche by introducing VERY fast prime lenses, like their 17.5mm f/0.95 lens for example, which on m4/3 gives the equivalent angle of view of a 35mm lens on full-frame digital.
Voigtlander M43 17mm f 0.95
It might be pointed out that the kind of people who are interested in these uber-fast prime lenses consider this type of gear very "fun" stuff. As I said earlier, there **is** a certain type of customer that is drawn to this type of exotic or uncommon lens; Cosina has begun making these ultra-fast lenses in series, catering to this crowd. I'm not trying to be snide or to put these people down, just talking about a part of the photo culture that like to push the boundaries, and who have a taste for the stuff that is not plain old vanilla.