It depends on how you want the image to look. For most of what I do I prefer matte surface papers, but there are some things I wouldn't print on it. Generally an image having a major element one would expect to have a reflective surface, e.g., ice, glass, water, won't look as good on a matte surface. On the other hand, if there are rich textures and colors in an image matte paper often shows them off better.