Hey, I shot one of those today! Except it was the H2D-22.. basically the same camera though.
At the studio, we were shooting some motherboards for server decks, where resolution is key for the engineers.
I bet alot of people didn't know this, but that gray bump on top of the viewfinder prism...is a pop up flash (0)_(0)
and who says that pro level cameras don't have pop up flashes?
Personally, I think the Hasselblads are OK. Not GREAT, but OK. and grossly overpriced, like leica. After using the H2D-22, i would never own one. There is alot about the camera that leaves way too much to be desired, and for me the image quality is not worth the sacrifice in an AF system remnicent of the late 80's, slow framerate, pretty lousy ergonomics, odd IQ at longer exposures (i have to experiment more with this), lousy live view feed (it was impossible earlier today) and easily the worst tethering software i've ever seen. Phocus sucks-period.
The thing that the 31MP back doesn't have, that makes the 22MP one so good and why we keep using it is the lack of multishot. The H2D-22 has a 4 shot mode where it will shoot a red frame, blue frame, green frame, and a monotone frame. Than it combines the images so you have no Bayer interpolation and the detail is just outrageous. Think of Sigma's Foveon sensor at 22MP and taking about 10 seconds to shoot a picture. Outrageous picture quality. the H2D-22 prints better with the multishot than the H3D-31 which is missing it.
aside from that, Nikon and Canon make a better all around camera. You don't shoot sports on a hassy, you don't take a hassy on vacation with you, you don't use a hassy to take pictures of the kids on christmas. That's not what it's for, and it's a poor tool for that.
Put it in the studio, or on location as a camera for work, and if you have the time to really light your subject, or wait for the weather to be just right, the image quality is stellar, it really sings.
That is why they're so expensive. It's absolute image quality.