Excellent goals. Look for magazines/periodical pamphlets written by local/regional organisations and (once you've gained some insight) write an article about photography ie. "The Do'd and Don'ts of wildlife photography" or "Wildlife Photography 101" etc. Being published (even if in a small periodical) with a well written article or two is also quite impressive for some clients and will aid in the appearance (if nothing else) of knowledge and respect in your field. Good luck.