How did they do this?

The lighting doesn't look particularly "special" to me. Looks like a standard shot that's been heavily photoshoped. To me, the image was "made" in post.
 
To me it looks like it's a good scan of a magazine or book.
 
Didn't see anything significant in that image. I know you didn't ask our opinion. I just sometimes think that digital technology is killing the fundamentals of photography.
To me, my pictures are good if they require little or no PP work.

Sorry I couldn't be any help for your question other than providing my comment (I know which you didn't ask):)
 
looks like some type of split toning, nothing special in the lighting.
 

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