I work at an ad agency in Florida. I do a lot of video editing and occasionally photography. Photography is my true calling and what I'm best at so my goal is to eventually shift to doing that full time for the agency. The current problem is that the agency doesn't push photography at all and I will need to create the department and sales strategies. That will be a question for another day. Currently concerned about a couple things. The general rule of thumb in the industry is that he or she who clicks the shutter owns the copyright. Does this rule go out the window when you work for an agency? My agency has no concept for licensing. Has anyone worked with setting up licensing agreements when the work is being done in house? Lastly I'm wondering if anyone has ever done this before. Assuming this goes well and I am able to set up a great commercial photography business for the agency I predict that I will become frustrated with the knowledge that I could have made a lot more money had I done it on my own. Anyone else dealt with this?