I posted here last night about licensing for an in-house photographer at an ad agency. Now that I feel a little more informed I am going to being a plan to build an in-house photography department at the ad agency I work for here in Florida. We are a fairly large agency (50+ employees) but do almost no original content as far as photography is concerned. The ADs are always offering stock photography as a way to save the client money. So Im seeking advice on how to get started. I want to show them how profitable commercial photography can be. How licensing can create a stream of revenue they've never had before. And I want to learn how to gain new photography clients while convincing all of our existing clients to begin using this service. Does anyone have any thoughts on this? How do I pitch this to my studio heads? How do I begin landing new, qualified clients?