This is my favorite image here and one of the very few I actually liked. IMHO: 1/ the original image needs to be able to stand on its own as is; 2/ there needs to be a reason to the effect for it to make the image better.
In this case I can only assume the photographer had the same reason I'm reading. Fragile bird fluffing up to warm up during the winter. Because the bird is in color it makes the rest of the image colder thus bringing this idea thru even more strongly. Warmth of the bird vs. the cold of the environment.
There is one photo for which we can be sure of the reason (wedding shot with a funeral wreath) and even though the photo doesn't do much for me, it is a very nice way of showing the emotion tied to this particular aspect of the day. But it must have been hell trying to fit this image within the final album...
One thing I find kinda funny is that this is a very old special effect. It used to be called hand tinting and we started with a B&W photo because it came into existence before color photography. Today, you guys start with a color photo, turn it into a b&w and, then, add some color back in