either way, if you are getting into photography to make big bucks, you might want to re-evaluate your decision.
Absolutely, do it because you love it. And if you are highly successful like bennie appears to be then congrats!
Wrong and wrong. There is money to be made with photography if you want photography to be your business but it has to be approached as a business. And plenty of people earn their income from jobs/careers they hate so why do you have to do photography because you love it? I don't see anything wrong with choosing photo as a career just to make money. I believe the love of it helps in getting the shots but it is not an absolute necessity.
Most small/mediumish businesses (not just in photography) fail because people are not very good with the business side of things. Look at the state of stock photography today. A whole bunch of people are putting their work on the web hoping to make a sale and they may get a few $100s a year. Definitely not enough to quit their day jobs.
Now, there is another way to work stock and that is the way I did and the way serious stock photogs still do it today I'm sure. I spend a few years shooting about 75% stock and, even though I have been out of photography for a while now, I still derive an income from my stock that is at least 2/3 of what the average photog mentioned earlier makes.
You can say congrats but that is not helping you much. Some people are not afraid of the competition and are trying to teach newer photographers here and on other forums how to make a go of it but you have to be willing to listen. Not everybody who makes a good living with it is here to make themselves feel good and make you feel small. Get over it.
To get back to the OP main concern...
Who is this list for? I would never discuss with a customer/client why I charge what I charge. Period. They couldn't care less what the reasons are. All they really care about are the results. Your work should tell them all they really need to know. And I believe that is exactly the case with bennielou.