Macrumours published a link to a video with a senior product manager at adobe a while back.
Sorry I don't still have a link to the video. I couldn't really watch more than 10 minutes of it and it went on for an hour and a half
But what I got from the first ten minutes was that photogs used to have a workflow based within a single computer. You'd download your photos, import to lightroom, do your photoshop, and print / whatever
But these days photogs are dropboxing their photos to clients, uploading to various services (say zenfolio), and doing other things (e.g. client galleries on ipads)
So, seeing this, Adobe wants to make it so you can do all this from their ecosystem. Which sounds great if you're a pro photog, and now you can use cloud to get a single cloud platform. You know, pull out an ipad, let your client view their shoot, then maybe edit on the ipad (black and white? click.) then export the final thing...
The problem is creative cloud as it is right now is faaaar from that.
First off, creative cloud right now is geared towards designers. If you need the entire creative suite, and work professionally, and generally take each upgrade, it's a phenomenal deal.
But if you (like me) just use lightroom + photoshop, it's kind of crap. It's priced more expensive then the existing product cycle, and you don't get more bang for your buck.
Cloud storage? 30GB? I have 2 TB of photos. Doesn't help me. Even if they offered 5TB, or unlimited photos, the time to upload would be prohibitive
Also, I guess if, I was a pro photog who had clients who I could ipad gallery to. But most of my shooting is for me. If i share, I don't do it via ipad -- I need a gallery (which is why I use zenfolio).
Basically, what I understand is this has potential. It could be cool. It could be ground breaking.
But right now: it's feature light, expensive, and bandwidth limitations make some of the really cool features (like photos in the cloud) less useful