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Anyone digging this logo design?

eric-holmes

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It's simple and I like it so far. I've delayed posting to see if I would still like it a week or two later. It would be used for things like letter heads, business cards and things of that nature. Thoughts?

Untitled-3.jpg
 
I like it a lot actually. The way the curve looks made me think of back lit only people in photo's. How only the edges are lit.
 
I think its good.
just a note, first thing I read, when I saw it at first instance was "HOG".
The arch is drawing attention to center and bringing it forward. imho.
 
Its difficult to reproduce accurately, for that reason it doesn't work as a logo for me.
 
I like it. Simple and effective.

How is it difficult to reproduce, Arch?


Because its a fade.... different printers (home or commercial) will print this fade differently, therefore giving inconsistancy, which no logo should have. In fact some printers won't want to print it at all if its a '%' fade and not an actual colour.
It is also not possible to make a Vector version of this logo as the fade has no edges... meaning you could run into problems in future if the logo is used for a kind of printing that needs a vector file, i.e. T-Shirt, promotional items, large format.... you never know what you may end up needing it for.
 
I like it. Simple and effective.

How is it difficult to reproduce, Arch?


Because its a fade.... different printers (home or commercial) will print this fade differently, therefore giving inconsistancy, which no logo should have. In fact some printers won't want to print it at all if its a '%' fade and not an actual colour.
It is also not possible to make a Vector version of this logo as the fade has no edges... meaning you could run into problems in future if the logo is used for a kind of printing that needs a vector file, i.e. T-Shirt, promotional items, large format.... you never know what you may end up needing it for.

Thanks. That information could well come in useful in the future for a logo for me. So could the OP design a logo that looks like this, but not have those problems?
 
Thanks. That information could well come in useful in the future for a logo for me. So could the OP design a logo that looks like this, but not have those problems?


Well the best thing to do if you really wanted something like above would be to add a box shape around the logo, then create the logo in 3 sections, making 2 of those sections vector... i.e.

-Keep the text as one vector layer
-Create the box surrounding the logo and keep as vector
-Create a layer with the fade and background (black or white) at a high resolution and make sure its flattened (no fade%).

This way the only part of the logo which is bitmapped is the fade effect, meaning the text and outside box will be crisp (if saved as vector compatable format i.e. PDF).
Also make the original logo as large as you can... then just shrink it to suit the document... the other way around isn't gonna go too well!

However, the main problem is the way the faded curve also fades at the edges, this, as mentioned, will not often print the same in different printers.

I have designed logos this way before for clients, it is doable but i wouldn't recommend it to anyone who doesn't deal with commercial printers regularly.
 
God I can't believe I didn't catch that. I don't know as much about printers, though. I think it should be a priority for everyone who wants to self run their own businesses to get a basic knowledge of Illustrator, or a free open source illustrating program for logo design.
 
Thanks. That information could well come in useful in the future for a logo for me. So could the OP design a logo that looks like this, but not have those problems?


Well the best thing to do if you really wanted something like above would be to add a box shape around the logo, then create the logo in 3 sections, making 2 of those sections vector... i.e.

-Keep the text as one vector layer
-Create the box surrounding the logo and keep as vector
-Create a layer with the fade and background (black or white) at a high resolution and make sure its flattened (no fade%).

This way the only part of the logo which is bitmapped is the fade effect, meaning the text and outside box will be crisp (if saved as vector compatable format i.e. PDF).
Also make the original logo as large as you can... then just shrink it to suit the document... the other way around isn't gonna go too well!

However, the main problem is the way the faded curve also fades at the edges, this, as mentioned, will not often print the same in different printers.

I have designed logos this way before for clients, it is doable but i wouldn't recommend it to anyone who doesn't deal with commercial printers regularly.

Whew, that seems like a lot of work. I am glad that everyone liked it and it went over well but you have gave me a lot to think about.
 

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