I think a dig problem with the photo industry comes from cell phones. When it comes to cost, how does the camera industry fight back? Average person doesn't need a high dollar print of the family and many simply can't afford it. My son has an expensive cell phone which doubles as his camera, video recorder, speedometer, auto mechainc and it's what he has for a computer. Top of that he can actually call people on it and get calls on it. I gave his daughter a Nikon 5000several years ago as she liked taking photo's but, found out she prefers her cell phone. So when she moved out my son took it over but he's never even tried it. Now he gave it back to her and Seem's no one knows where it is. They both take photo's with their cell phone's and keep small photo's in the phone. Neither has ever had a picture blown up or printed. Not a lot different with business's that use phones. They carry around their cell phones everywhere. I can remember when lot of business's use point and shoot cameras. What the heck, their business is not photography, it' something else. One down fall of the Common human is their ego so they do spend some money on portraits. But even then, I don't think portraits are as popular as they once were. early on there weren't many photographers around so they could keep pretty busy, today everyone is a photographer. And for a lot of people good enough is good enough. I guess I'm one of them. I try to understand the stuff on these photo forums but ya have to learn a whole new language to get it. I think my photo's are pretty good but I'm sure they also lack refinement. Had a know it all on another site look at one of my B/W's some time back and he laughed at me and called it a color photo! Trying to understand this stuff takes a college degree in language!