Brian: I agree with all this... I think we're just on opposite sides of the marketing spectrum. I personally see a business card as a potential marketing item... not much different than a postcard, brochure, or website. I don't see it as just as a way to lead people to your other marketing materials. I also agree that you will ultimately be judged by your work (as you should). But I think because business cards are so cheap to distribute, they can be a nice showcase for this work. Compare the marketing price of sending out 1,000 8-page brochures with the cost of passing out 1,000 business cards. And because of the low cost, I also think for photographers who have multiple specialties... it makes sense to have multiple cards. If you are a portrait and wedding photographer, don't have a card that tries to do it all. Have one "wedding" card and one "portrait" card... and distribute them as appropriate. As for my own business cards... I don't have them. But I'm a marketer, not a photographer... and I have my own reasons for not carrying them.