What's new

Business Card Critique

Brian:

This would actually make an interesting experiment. Have a photographer print up 1,000 cards "without an image" and 1,000 cards "with an image," then track the sales on those cards for a year or so.

The preference thing is interesting. For instance, I strongly dislike the colors orange and yellow, and I don't like polka dots. But if somebody can prove to me (by doing a "real-world" test like the one above) that my website will result in 3 times more sales if I use orange and yellow polka dots, you better believe that I'm going to use them. 'Cause I'll trade my personal preferences for sales every time... within reason, of course.

In other words... as an artist, preference counts for everything. As a businessperson, it counts for much less. It's finding that compromise in your own life and business that's important.
 

Most reactions

Back
Top Bottom