I'm not sure what it is you're saying. When I was a kid, my dad always told me that things had to get worse before they could get better. This would really irk me. I was looking for comfort, and not rational about the relativity of words.
I like the type specs.... the choice of a bold sans serif face, all lower case, graduating from dark to light in the colors of the image.
Still... I'm not at all clear about the concept you want to convey. Or, put more simply, what are you trying to say?