I'll level with you -- the market is insane. Aside from how great your photos are and how desirable they are to a large number of people -- there's how much the frame cost, how much the print cost, how much time you put into it, how much time you spend schelpping the prints around to various venues. French restaurants seem to get by with way overpricing food but fast food joints do not. What are you selling, burgers or filet mignon flambe? Are you selling out of the trunk of your Rolls Royce or your 15-year-old Toyota? How you present the goods has a lot to do with the price is what I am saying. You'd think the bottom line is the photo but I have news for you. I love the idea of charging several times what your total costs are but will the local market stand for it? In real estate they do "comps." They try to figure out what a comparable property (three bedrooms, 1800 sf, a pool, etc.) in a similar neighborhood goes for. What is a similar frame and photo going for in your neck of the woods? Presuming the same level of competence with the camera. It might not be pretty. Are you showing them in the best possible venue? Will the colors match what colors are popular for living room couches this year? Aaargh. But hang in there. Keep the briain working every minute and find a niche. Maybe you can tell 'em you Paint With Lightening or your 17-year-old Rebel is the world's finest camera. That stuff works!