Ten feet? That's a tall order even for high-$ OCFs.
I dont know if you are confusing 10 feet with 10 meters. But to say 10 feet is too large a distance for standard (or even high end) OCFs is just plain unbelievable and proved wrong.
I just went thru several flickr images from the strobist group. And several shots that are extremely well illuminated have been done with modest flashes, with around 5pm ambient light and with around 15 feet of distance between the subject and flash, that too with an octabox slapped on, and also added to this is the fact that the flash was fired at 1/4 power. So to say even high $ OCFs wouldnt work @ 10 feet distances is a bit rash.
Its like saying all flashes but the very best (in this case including the very best) were designed to be used right in the subjects face.