Don't think flare as in reflections created by the sun bouncing around inside your lens. Think of flare as in the coatings on the filter, rather lack of coatings, changing light patterns.
Basically, ask yourself why are more expensive lenses equipped with more glass and special elements that deal with chromatic aberrations? The answer is quite simple. All colors in the visible spectrum have different wavelengths. So, they each diffract at different places in the lens. These elements correct this problem. Better filters do not change the diffraction of the light.
Now, you have a great lens ready to deal with it, but you use a cheap filter. You diffract the light and mess with the physics of the optics. You can use a $2,000 lens with a $25 filter, but why? You are adding an additional glass element to your lens when adding a filter. This is regardless of the lens used.
So, Hoya is a great example. They have come out with a new HD line (High-Durability). This filters are multicoated and designed to give you the best possible element in front of your lens. Also, more expensive filters tend to be thinner. This prevents a possible vignette on your photograph.
The best filters on the market are Heliopan and B + W, bar none. These are by which all others are compared. Does this mean you need to spend $250 per filter (which is what these cost)? No!
Hoya has recently, as stated above, come out with their HD line of filters. Fantastic filters around $125. Still high, but half the price of the best without half the performance. And even though Hoya's own Website lists their new line of High Definition filters, the HD does really stand for High-Durability.
Most important functions of a filter. They let the most light through and reflect too much light. So, get multi-coated regardless of manufacturer. Their build quality. Brass is best. Lastly, they are thin.
If you can get all of these, or just the ones you care about for $50, great! There is some name-brand mark-up in filters. This is everywhere you look. You are paying for a name. But ask yourself, "How are they able to command extra money just for their name?"; they have built superior products over many years.
Hope this helps.
-Nick