Sorry, but here is what I see locally. A number of years ago a new photographer opened up a studio, learned the craft from the masters, but then after a few years decided he was not getting the 'rush' it once gave him, so he turned the studio over to his assistant. He didn't give her much in the way of photographic education because she was artistic and freewheeling and into candid portraits. She was 'up against' two master photographers in her county of 50,000, plus several other 'good' solid portraitists in a nearby county. She closed the business after three years. Does this happen all over? I would guess so, but don't know that for a fact.
I take from the above situation that people in my area like well posed, well executed, well lit portraits like they see in the windows of the established 'main street' photographers. Actually, in my nearly 25 years in this business, I have seen probably a dozen (or more) photographers come and go in my town of 10,000. Mere flashes in the pan. All were candid shooters, none took the time to learn the rules, or pose or light their subjects well, they just fired away, hoping for one good image out of several hundred. OTOH there are three established portrait photographers in my town, none are candid shooters (except at weddings) all have learned the rules, have learned that they can be broken sometimes and all are doing quite well. So you see, it is my limited view of things that determines why I shoot the way I shoot. If I lived in New York city and everyone was shooting candids and they were making a good living at it, I would start shooting more candids. But I live in a little conservative bible belt town of 10,000 and people here like what I and all the others shoot, so that is my market. You shoot your market, I will shoot mine. I will use or abuse the rules, you can do likewise if you want.
Mr. Ho