@jsecordphotoIf the photographer got it right the creativity is over, it's SOOC to on the wall.
Correction: if the software engineers at Canon/Sony/Nikon/Leica/Hasselblad got it right. I am assuming you don't know what an image look like SOOC. Well. Let's start with linear gamma. It's also green with no perceivable color information. It also appears vastly under-exposed. Not just a little, but a lot (again, linear gamma). Oh. And all the RGB pixels aren't composed into a color, so it has a checkered appearance. And there's an extra green pixel that our brain has no frickin clue what to do with. Oh. And there is no white balance in a digital exposure. That's entirely done in processing ... good thing the image is green.
In other words, SOOC doesn't really mean anything. It represents only slightly more than an undeveloped sheet of film.
@smoke665 you make it sound so easy. I'm a visual effects artist. All day I make scenes that were shot on location look like they take place in the civil war. I add mortar blasts and dirt hits. I make blood spray out of soldiers (which is pretty ridiculous honestly, but, it's entertainment). I erase modern buildings, power cables, people in baseball caps who are found wandering around b-roll footage. I add caskets and wooden crates and dead bodies. Sometimes it woks out, sometimes I'm just glad the forty frames I've been staring at for the last two hours lasts only a seconds on TV. And the fact that we spend hours on a few frames should say something about how fixing it in post amounts to being "lazy".
No. It's not "easy", but it is cheaper to pay a junior VFX artist to do it than to rent props or send a camera man through a practical explosion SFX. It turns out that Camera operators don't like being blown up (nor would whoever owns the $30K cameras)
My point is that yes, maybe there are some newbies out there with an attitude that it'd just be easier to "fix in post"; shows like CSI make it look easy: just press the "enhance" button. But I think everyone who has this attitude eventually realizes that it's not that simple. It's FAR easier to capture the data you need to make the image than try to create it after. Eventually, anyone serious about photography will realize that they can't hide behind instagram filters forever. Their images suck on a fundamental level, and even the look that they're going for ultimately can't be achieved without good data.
NOW. I say "good data" because the image your camera records is not a "good exposure" to the eye. This is super important when you're talking about image processing. SOOC, without any post-exposure correction is not color balanced, has no color profile, and in a linear gamma. Looking at it without any understanding about how image processing works, you'd assume it's *totally* unusable.
Of course, it can be argued that the camera and raw processing software attempts to correct this in a way that resembled what our eye naturally sees - but if we're going to be super objective about it - our eyes are pretty lousy optically-speaking and if it weren't for our brain "post processing" the signal off our retina my $25 chinese c-mount lens is more accurate. Really, have you tried to pay attention to the OOF region of our vision? It is difficult, but if you really pay attention, the bokeh isn't "creamy", it's *terrible*. And what can you expect from such a small aperture being focused through a liquid filled with crap? The laws of physics apply to our eyes as well.
Photography isn't about recording what is *there* it's about recording what we *see*. While our eye's lens is REALLY, REALLY bad, the camera system is pretty good, and the raw processor is about the best thing we have available to us. No camera can record the amount of color depth that our eye sees, nor can it process what's important and ignore the rest. To do that, we have to compress tones, dodge and burn, apply LUT curves... And even when we try our best to replicate with scientific precision the qualitative natural gamma of vision, it frequently doesn't work out.
That's why Adams developed the zone system, and why digital photographers everywhere unknowingly apply it. A good exposure is not one that looks good SOOC, or even one that looks good according to camera software engineers.
It's one that gathers enough information about that scene to allow the photographer to express what he or she saw. And if the photographer perceives a subject in crystal-sharp detail beyond the physical capabilities of the lens, who am I to say their vision is wrong?