There are some great resources available to shoot even in small towns. These are people looking for "Modelling" photographs for their marketing needs, what is known in the industry as their "book":
Musicians, actors, athletes (minor league baseball) community leaders at non-profits, writers, other photographers, radio personalities, etc.
Contact the places where they work, or where they perform and offer them some free images (on a CD or as prints) if they will give you some time in front of your camera. By working with these kinds of people, you will get a lot of cooperation and a lot of good shots for your own "book".
Michael