Hiding the face of the firefighter being treated here was actually deliberate - I may have been shooting for a newspaper but I still felt honor-bound to protect as much of his privacy while I could while still getting the shot. He's the one in the vulnerable position, not the medics.
[/img]
The person taking this shot wasn't me, we only had the one camera at the time. I was thourghly involved in making it happen though.
Basically what you're seeing is an entire box of strike-anywhere match heads (just the sulfer tips) put inside a coke bottle. When ignited it looked like this: