Eco
TPF Noob!
- Joined
- Oct 27, 2009
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- Boston MA
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Eco,
I understand what you're saying sort of but doesn't page rank lead to people finding your site? And that's the only way you can see conversion is getting them there isn't it?
I know next to nothing about ranks and all that stuff as seen in earlier posts but am I wrong in understanding that ranking is how you get potential clients to your site? or at least one of the ways?
i just want them to see the site when they search for my kind of product. After that its on me to sell them on my product. Right now they don't even see our site and that is what we are looking to improve which seems like it is a matter of time after you have worked on SEO if the quality of the SEO is good.
Or am I still confused?
While it would make sense that a site with good links which would translate into good page rank would get good traffic it doesn't always work that way. Google has a bunch of other factors that determines who gets the traffic and they keep that stuff secret. I'm positive that one of the factors is the actual content and the quality of the content. A way for them to measure this is if people click on your link and return a few seconds later because your link did not do anything for them. I really think in the long run they place the best content high in the search results, after all that is their #2 goal (#1 is to make money).
If everything was page rank & incoming links everyone with $100 or so would be over at the DP forum buying links.....SERPS would be all about who had the most money and not the best content.
For conversions, generally the best numbers come from targeting towns, counties and states with your keywords like "wedding photography <insert town>". Targeted traffic converts so go after the people in your service area.
If your site doesn't have a blog add one and do a post for every town in your service area. While it's a boring task it will bring visitors and then you just have to work on your blog posts to get them to your main site or your contact page.