Is your site flash only? (looks like it).
Maybe you're missing out because Apple devices won't see your site. Also, I think that Flash isn't as good for SEO.
I Googled 'Chicago Wedding Photographer' and didn't see your website in the first 10 pages. I added 'video' and still didn't see you in 10 pages. I'm sure the market is over-saturated, but if you are relying on your website to bring in your business...you'll need to be very competitive with your SEO.
Let's take a step back. is
ROTTER studios - Chicago suburbs - photography - video - recording studio - Elgin your only website?
It doesn't mention anything about wedding photography on your website (but that's obviously an area that you are pursuing). So if a perspective bride-to-be looks at your website...what would make them think that you are the wedding photographer for them? Even if they dig around for a few minutes (which they won't), there really isn't anything to see.
Even if you did have a 'wedding' section of your site....I don't think that all the other stuff helps...and probably hurts. The recording studio, the shots of bands, shows and musicians etc. They want to see that you shoot weddings and you need to hook them right away and make them want to view your site for a while.
My suggestion would be to have a separate site, dedicated to just wedding photography and SEO the hell out of it. I'm wondering if you are already doing this...just because the site in your sig says nothing about weddings.
Then, what about social media? Facebook, Twitter, blogs etc? Many of the successful photographers I know are all over this stuff. Remember that most brides are going to be in their 20s...and many of that generation are living their lives on social media.
I went to a seminar last year (or the year before) and saw this guy (these guys) and they had some pretty good ideas.
No BS Photo Success
Photography Marketing for portrait and wedding photographers