FrankLamont
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No, it won't. Canon and Nikon know who they are marketing to.Sony will have the full-frame A850 for around $1899 this fall. I think it made sense to go to FF in 2006, at $2100,with the 5D, which delivers about the same IQ as the Nikon D3 or Nikon D700. At under $2k, the new Sony a850 will be putting some downward price pressure on Canon and Nikon.
The a850 is targeted differently, with quite inferior specs to Canon and Nikon models.