Good message, I just think the composition is off. The foreground and background could use some balancing. The big gaping knocked over trash barrel is where I'd start. The rays do look great.
I come from a marketing background so we like to pound a message into people's heads until they beg to be put out of their misery...or buy the product to shut us up. So to me, something's missing from the shot. I agree with Turnerea, more of the bin should show. I may even play around with putting things in it, although I'm on the fence about that until I see it.
I would photoshop the dark blotch on the top of the right building and the lightpost at the top of the left building should also be removed.
I think it's great how you're not afraid to take experimental shots to see where it takes you. Nothing to be embarrassed about. Lots of good photographers start with something like this or much worse and then revisit the concept and get a fantastic shot.