Monthly advertising/marketing budget and a few other questions (wedding photography)

[Jonathan Schertzer]

How much are some of you wedding photographers spending each month on advertising? I'm fairly new to wedding photography(professionally) and just about to start putting funds into some marketing endeavors.

How much do you guys reckon you spend on advertising?
How much money did you put into advertising when you first started your marketing campaigns?
Any recommended methods that have worked well for yourself?

Thanks so much guys!

 

[Robin_Usagani]

$0.

Tony Hoffer, a photographer I follow already booked 2014 full and he does not use any advertising even when he just started.