I am very specific where I post. I seriously don't care about the likes but do appreciate them.
My FB page posts are of family stuff and then the other non family stuff is posted in specific, private forums that interest me. I don't feel the need to show all my friends, all my imagery.
I post randomly on here, usually specific forum related to the imagery or challenges. I shoot daily and process once or twice a week. I have many images I'm very proud of that I don't post at all on any platform. I am surprised by how many people do not want to post their imagery on any platform and I respect their wishes. I have been doing a lot of film portraiture this year and don't post them. However, the private work I can post in my portfolio.
In my opinion, likes are a slippery slope. It potentially can influence how and what you shoot which is an issue with me. I stay the course on my projects and don't take myself too seriously. I realize how much growth I need and the hobby keeps me humble.