ok, I did a quick setup this morning. And I'm going to hijack your thread with beautiful watches to show a Citizen Moon Watch. It's not the way I want it but it was quick and dirty. My next investment is 2 light stands and umbrellas/diffuers which seems to be really needed. It still needs work to fully illuminate the face with no shadows / reflections but it's close. I grabbed an old crankarm as a technical prop.
Basically, Find some foam or other flexible material that you can cut, shape and put into the middle of the watch. You could even cut it in a circle to get the exact shape that you want. But this gives you an idea.
I also want to add one of these arms allows one to get much closer to the object you are photographing. vanguard makes tripods that are based on a fully adjustable arm too.
Promaster Tripod Accessory Tilt Arm | eBay
BELOW: The foam material I had laying around.
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BELOW: cut up foam material to the lengths that I wanted. Could also have cut out a circle to insert into the watch band
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Used my pocket POS to take a pic of the setup. One flash on either side, camera in the middle and the whiteboard with the subject.
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BELOW: side look at watch with inserts
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BELOW: final picture with 50mm f/1.8
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BELOW: Cropped image
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