I was getting very jaded with these constant threads on *a rival site*. Armchair Executives repeating little more than rumor, hearsay, internet opinion (
trash...), and a disregard for research, facts and objective opinion that would astonish even a harden conspiracy theorist.
Why do all these threads predict doom and gloom, none seem to predict anything else, glowing sales, market crushing wisdom...?
Why is there always a polarised black and white narrative or *hero or zero*, there is never a "
likely to hold their market share with solid if predictable releases..." and as observed above, always zero never hero?
Why are they always based, (as everything is based) on the forum members understanding of the camera, such and such a model failed because it had a claimed marketing DR number that was just 0.1 of a marketing unit less than the opposition, was just the wrong shade of black, or in the search for greater reliability found a different card that you only needed one of...?
@Solarflare sorry to pull you up here, but your opinion is based on a technical understanding and personal rating of the *product* and not consumer or market awareness.
You don't have to look that far to realise that the part of the market that is generating all this noise isn't quite as representative of the *sane and stable* consumers as they presume. Witness a thread started on the rival site where it is claimed that many of the zoom lenses are *labelled incorrectly*! Yes, a 24-105 should be 105-24 if the zoom turns the other way to what the poster assumed was the correct way. It will make all the names logical and avoid confusion and turning the ring the wrong way by mistake. Such is the desire for all things to be labeled, logical that stems entirely from our own viewpoints that we fail to see just how abstract our thought often is.
We claim to look at things logically, create a logical narrative based on wants and needs, desires and dreams. Then moan and complain when the *new* cameras are too different and change our pre-conceptions and thinking habits. We refuse to let go of our logic or our process, we want cameras that change our photography but do it in the way we understand, fit into our rigid views, in short cameras that are game changing, astounding, revolutionary, but essentially allow us to carry on with the same habits and understandings as before. Cameras that are revolution-
arily the same, a set of the same numbers that we can add up or subtract, compare and trash cameras we've never seen other than on a web page.
Quite an ask for the camera manufacturers...
I was beginning to believe that these wars were real and aggressive, that I really did need to duck the bullets on the way up to the local shops for the milk and bread. Skirt the craters on the pavement to get the paper, KABOOM! "Canon have taken another hit."
We've already got excellent cameras so what else exactly are we looking for? Must it also be an action movie, Arnie against all-comers? Are we so settled into those armchairs that we have to create a fantasy life or death, doom or gloom narrative over which camera brand we own?
If we put the same imagination into our photographs, understood how to contain it within a rectangle rather than making it about ourselves and what we do own/could own, photography would be in a better place, I think.
"
