I have read several articles in financial news pieces that Nikon is dying. How can this possibly be true. Nikon has been around a long time and is recognized as a leader in photography. The quality is excellent and the camera and lens choices are amazing. The articles seem to be based on the mirrorless cameras not selling as predicted and the quality of lens in cell phones. I witnessed the fall of Minolta and as I shot Minolta it bothered me. I shot Minolta film cameras and even purchased a Minolta/Konica digital. (somewhat disappointing). I think all photography will adjust to the fact that cell phones are the point and shoot cameras of the present and future and a lot of entry level cameras are going away. I think or hope that the serious photographer will continue to use a quality camera. But for carry around picture taking I use my cell phone.