Joel_W
TPF Noob!
- Joined
- Dec 9, 2011
- Messages
- 2,211
- Reaction score
- 164
- Location
- Long Island, New York
- Can others edit my Photos
- Photos OK to edit
Kerbouchard, I think that your reasoning about returning products that you don't find satisfactory, whether they're brick & Motor, or internet companies, to be somewhat outdated. Just about every company these days offers the consumer the option to return any product that they're not completely satisfied with for either an exchange or full refund depending on their posted return policy. As an example, Adorama clearly states that they have a 100% customer satisfaction policy, and even pays the freight back if you call for a UPS label rather then just following their stated return policy.
Companies these days fight for the consumer's business, and their loyalty as a repeat customer. Any policy which makes the consumer feel more secure in purchasing a product, knowing that they can return or exchange it if they're not completely satisfied, creates sales, which is the name of the game. Companies offer all sorts of sales incentives like private label merchandise, in house coupons, extended no interest payment plans, to entice you to buy from them. They've all done their homework on the return/exchange ratio to new sales. Built into each sales point is the cost to recover that ratio.
Today those returned cameras from the major players become refurb cameras, which get resold for a smaller profit margin, but they still make a nice profit. Defective equipment is returned to the manufacture for credit which also are turned around and sold as refurbs.
BTW, even Discount Giants like Walmart, Kmart, Target, etc. all take back any and all merchandise for any reason as long as it is returned in the same condition and box as it was sold in, and with a valid receipt within their return period.
Companies these days fight for the consumer's business, and their loyalty as a repeat customer. Any policy which makes the consumer feel more secure in purchasing a product, knowing that they can return or exchange it if they're not completely satisfied, creates sales, which is the name of the game. Companies offer all sorts of sales incentives like private label merchandise, in house coupons, extended no interest payment plans, to entice you to buy from them. They've all done their homework on the return/exchange ratio to new sales. Built into each sales point is the cost to recover that ratio.
Today those returned cameras from the major players become refurb cameras, which get resold for a smaller profit margin, but they still make a nice profit. Defective equipment is returned to the manufacture for credit which also are turned around and sold as refurbs.
BTW, even Discount Giants like Walmart, Kmart, Target, etc. all take back any and all merchandise for any reason as long as it is returned in the same condition and box as it was sold in, and with a valid receipt within their return period.