It's properly spelled "photokina"....all lower-case letters....isn't that weird???
The new Fuji fixed-lens, APS-C sized camera looks like, reminds me of a classic Leica, like the Leica Standard model of the 1930's...it's got the lens aperture adjustment concentrically mounted with the lens (where it should be!), the shutter speed on the top deck on a DIAL (the way it should be!), and,and,and both an optical AND EVF viewfinder systems!! Now that is the direction I think the buyers of such a camera would secretly love for more cameras to go...Sony's new NEX camera body takes, what is it? 14 or 18 or is it 21 presses of a button, just to switch the ISO value...analog controls, digital capture: Hooray! I just hope the price is affordable and not astronomical, like Fuji's new delicious-looking 670 folder, which is kinda' high-priced at around $1,799 or thereabouts.
Samyang's got a new 35mm f/1.4, and a new 85mm f/1.4 lens...kind of neat. The new Nikon P7000, sort fo the Canon G12 clone, looks neat as well...the new Nikon also has a hot shoe on top and a shutter speed dial on top, which I kinda' prefer to menu-based controls. I was thinking the new Nikon mirrorless interchangeable lens camera would be premiered at photkina, but maybe not...maybe the new D7000 will be the only new Nikon d-slr camera body that is announced at this time frame.
I dunno...seems like this is a quiet show so far...not a lot of Earth-shattering announcements so far...but the new Fuji does have beautiful design, and LOOKS like a real camera. I think it will find a niche.