For fast paced shooting where there is no time or ability to alter distance to the subject, I use zooms. But if I have a choice I use primes. My selection of a prime for portrait head or head shoulders/torso shot depends on a number of factors. If I want the background to be a buttery unrecognizable wash, I use a nikon 135 2.0 dc. Incredible, adjustable bokeh. The totally blurred bg makes the subject pop. However, when I want some context in the bg, I use a 100 mm Zeiss makro planar. The subject pops with almost 3d appearance from the recognizable bg. I also choose a Zeiss if I need super sharpness or maximum micro contrast, especially in low contrast or b&w shots. If I am shooting 2 or 3 subjects an 85 1.4 zeiss has gorgeous bokeh or can be stopped down for the zeiss pop from an in focus bg. For faster paced events, the nikon 85 1.4 has auto focus. For environmental shots including a good deal of bg, the Zeiss 35 provides the subject pop from a sharp, contextual bg. Remember with a 35, there is lots of dof so you can bracket focus using the dof scale on the lens and not need to focus. The Zeiss lenses are for more structured, slow paced portraiture since they are mf. I don't have time today, but tomorrow if it isn't raining, will try to take identical shots using both 85 mm primes and a pro grade nikon 70-200 zoom set at 85. The zeiss is a 6 element lens, the zoom nikon a 21. As is mentioned above, pushing light through more glass costs quality. I shoot high end professional work so I need to be able to select the specific maximum performance characteristic of each lens. For amateur work, a zoom will work fine. I'll bet more wedding and event shots have been taken with a 24-70 zoom than any other lens with the 70-200 next. I agree with tirediron, the 85 is the more versatile prime, but if I have the room, I will back up and use a 100 because I like the compression. However, that is only a step or 2 back and with 46 mp, I can crop to that with mp to spare so if no time or don't want to change lenses due to time or dust/wind, will do that and get the same compression. Same with the 135, selecting the DX crop in the 850 I am shooting and storing at 21 mp at an equivalent of 200mm or can just shoot FF and crop later. Hang a 3 lb body/battery pack and a 3lb 70-200 over your shoulder for 8 hours and you will see why. When it comes to lenses, the old adage "horses for courses" applies and more goes into selecting a lens for a shot than just it's "reach."