I love rodeos.
Perhaps this is extreme, but I'd try cropping to give the woman's face and the horse more emphasis. I don't think the whole horse or flag need be included for the image to work.
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That's an interesting take, and I think it works, but it really changes the overall "mood" and story of the photo, imo. Don't get me wrong, I like the crop, I just think it makes a different photo than the original.