You buy special reuseable canisters, you can't reuse the other kind. They make the reuseable ones so the bottom pops off easily and doesn't get bent, they also make plastic ones where the top just screws on. I have a couple of those, but haven't tried them yet. The canisters I got were like 2 for a buck or something like that.
Most major brands sell the b/w film in the 100' rolls. I just started bulk loading myself and I started out with a roll of Ilford HP5. It was 25 dollars? 20 dollars? Around there anyway. How many rolls/usable exposures you get will depend upon how large you roll your rolls. If you do a lot of small rolls, then you will lost more frames to leaders etc. But it is still definitely worth it.
Here's an example of a bulk loader:
http://www.freestylephoto.biz/sc_prod.php?cat_id=&pid=4667