Once you get in that general range for skintones and luminance, then you can tweak it to your own taste. Either cool it down or warm it up; whatever floats your boat. The point here is to have a good workflow that will facilitate consistent results. My main goal with clients is to produce what I know will please them and what sells. That is the bottom line. I have to make a profit if I am going to be sitting behind that computer. (This is just for the business side of things)
Here is a little bit of logic behind the
way I edited this image. So these are the things I know about this girl just from the RAW file.
-she is very tan
-she bleaches her teeth (I was in the dental field for ten years and I can tell from the enamel up close when I was editing)
-she has highlights in her hair
-she is dressed very trendy
With this information I am going to edit more along the lines of a senior or glamour session, because this would be more along the lines of the clients style from my experience. This client would most likely like more of a polished edit. This is what is going to sell to this genre of client. (This is
my experience I am going off of)
If the client had no makeup on, very conservative clothing choices, and more of a plain Jane look, then I would edit on the really clean side, because that would be what they would expect to see. That is what would sell. This is how my brain operates during shooting and editing for clients. This kinda shuts down when I shoot for myself.
Food for thought. Take it or leave it.