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These shots are actually of my fiance's engagement ring.. which I gave to her nearly a year and a half ago
This link gives great advice for taking flat, lifeless images of jewelery.
Sorry I guess that link didn't have one single price of good information in it, lol. If one used the information learned from the strobist links and applied thar knowledge to be used with that "gizmo" I'm sure you could create some nice images. Kinda like a Gary fong diffuser........I looked. You're correct. It's basically an ad for some gizmo, and the sample photos are remarkably awful in a number of ways.This link gives great advice for taking flat, lifeless images of jewelery.