Oops! Time to find a better lawyer, because sending a bill could be a very expensive mistake.
Really?
Absolutely.
1. How do you or your attorney know they only used the stolen photo that one time? What if they also had 300,000 brochures printed up with the photo in them, or used the photo in a number of other types of media?
2. By sending a bill the attorney just pretty much locked down the amount of actual damages the copyright owner could seek in court.
There is no limit to the amount of actual damages that can be awarded. But, actual damages have to be proven. Statutory damamges don't.
So, statutory damages. If the copyright owner's attorney can prove the infringement was willful, the court is allowed the discretion of awarding up to $150,000 per infringed image,
plus all court costs and attorney fees. (See USC 17
§504 · Remedies for infringement: Damages and profits - http://www.copyright.gov/title17/92chap5.pdf)
Help! I’ve Been Infringed! | Photo Attorney