They describe studio portraits as fake and boring, lacking authenticity.
This has been going on for MANY years. In the past, this description came from "photographers" who either had no studio access or hadn't yet learned how to light and pose. Good pitch! Sell what you know.
ON THE OTHER HAND... I've always felt a bit the same. It has always been my approach to family portraits (for decades) to shoot either in the home or at an outdoor location of my choosing.
THAT being said... I've recently made the tough decision to close my store-front studio after 34 years. I'm the last full service photo studio in my town. June 30 will be my last day there. I estimate I shot less than 10 jobs there last year, including five or so passports and a table-top product shot. I'm moving my office to my home. The VAST majority of my work these days is architecture, industrial and products... all done on location. Of course, I'll continue to make outdoor and in-home portraits.
Fingers crossed.
-Pete