What's new

Starting to exibit/sell photos

Selling prints is different than selling use licensing.
Use licensing income from stock images isn't what it used to be.
Except for limited editions, it is indeed ethical to sell the same photo over and over again.

Pricing is all over the place because it's driven by so many factors.
Print size.
Matte finish, lustre coated (UV protection, adds a subtle sheen), gloss finish, C-print, inkjet (Giclée), press print.
Framed or not framed. Bargain basement framing materials, middle grade or archival museum quality framing materials.
Canvas. On acrylic. On metal. Standout.

For an 11x17 C-Print, matte finish, lustre coating, no frame, no mount - 11" x 17" = 187 sq in
At $1 per square inch the print would cost $187. Inkjet prints, metallic paper, canvas, acrylic, metal, cost more.
The same print as a metallic C-print would be $1.25 per square inch or $234.

11x17 is an odd-ball print size and aspect ratio that would require a custom made print and custom framing.
But. a way around that is to have the print made on a larger standard size sheet of print paper like 16x24 so there is blank paper all around the photo.
The blank paper then facilitates mounting and framing the photo in a standard 16x24 frame.
A mat can be cut with a 11x17 window in it for the photo, and the mat then goes between the mounted print and the glazing in the frame so the print can't stick to the glazing.
 
Last edited:
What I've seen done typically is that a photo may be sold without numbering as a standard print, and the same photo could be sold in a different quality/different size done using a different process, and numbered as a limited edition (you might see something being sold for example as a silver gelatin limited edition).

What I'm considering with some of my photos would be to sell darkroom prints as limited and inkjet copies of the same photo as standard unlimited prints. I've gotten into doing alternate processes and eventually any of those I'd try selling would be limited to a one of a kind original (if the process doesn't use a negative and is done directly on photo paper) then the copies would be from a scan and could be unlimited and priced lower.

Pricing seems to vary depending on where it's being sold. I usually notice pricing at exhibits and art shows etc. to learn what the range is for that gallery or show. A small matted photo being sold at an art fair would be less than a larger print being sold in a gallery. Some of that is driven by the photos being accepted into a gallery would be more limited in the number being displayed, and would need to go thru a selection process, compared to what might be sold at an arts & craft show where you're renting table space. From what I've seen more established well known photographers have prints priced higher than others being displayed, but most galleries/shows seem to have a range of prices for that particular venue or event.
 
I actually worked out a spreadsheet that calculates it based upon materials, my time in framing the piece, and some added value for the art and the rarity.

[TABLE="width: 1180"]
[TR]
[TD]Print Size[/TD]
[TD]Print Cost[/TD]
[TD]Frame Cost[/TD]
[TD]Glass Cost[/TD]
[TD]Total Cost (Materials-Framed)[/TD]
[TD]Framing Labor[/TD]
[TD]Print Only Art Price Standard[/TD]
[TD]F/F[/TD]
[TD]Print Only Art Price Special[/TD]
[TD]F/F[/TD]
[TD]Framed Art Price Standard[/TD]
[TD]F/F[/TD]
[TD]Framed Art Price Special[/TD]
[TD]F/F[/TD]
[/TR]
[TR]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[/TR]
[TR]
[TD]9x6[/TD]
[TD]$10.00[/TD]
[TD]$30.00[/TD]
[TD]$10.00[/TD]
[TD]$50.00[/TD]
[TD]$50.00[/TD]
[TD]$190.00[/TD]
[TD]$145.00[/TD]
[TD]$235.00[/TD]
[TD]$180.00[/TD]
[TD]$280.00[/TD]
[TD]$225.00[/TD]
[TD]$325.00[/TD]
[TD]$255.00[/TD]
[/TR]
[TR]
[TD]12x8[/TD]
[TD]$12.00[/TD]
[TD]$35.00[/TD]
[TD]$10.00[/TD]
[TD]$57.00[/TD]
[TD]$50.00[/TD]
[TD]$190.00[/TD]
[TD]$145.00[/TD]
[TD]$235.00[/TD]
[TD]$180.00[/TD]
[TD]$285.00[/TD]
[TD]$230.00[/TD]
[TD]$330.00[/TD]
[TD]$265.00[/TD]
[/TR]
[TR]
[TD]15x10[/TD]
[TD]$18.00[/TD]
[TD]$40.00[/TD]
[TD]$10.00[/TD]
[TD]$68.00[/TD]
[TD]$50.00[/TD]
[TD]$200.00[/TD]
[TD]$155.00[/TD]
[TD]$245.00[/TD]
[TD]$185.00[/TD]
[TD]$300.00[/TD]
[TD]$240.00[/TD]
[TD]$345.00[/TD]
[TD]$275.00[/TD]
[/TR]
[TR]
[TD]18x12[/TD]
[TD]$20.00[/TD]
[TD]$46.00[/TD]
[TD]$12.00[/TD]
[TD]$78.00[/TD]
[TD]$50.00[/TD]
[TD]$200.00[/TD]
[TD]$155.00[/TD]
[TD]$245.00[/TD]
[TD]$190.00[/TD]
[TD]$310.00[/TD]
[TD]$250.00[/TD]
[TD]$355.00[/TD]
[TD]$285.00[/TD]
[/TR]
[TR]
[TD]24x16[/TD]
[TD]$35.00[/TD]
[TD]$67.00[/TD]
[TD]$25.00[/TD]
[TD]$127.00[/TD]
[TD]$50.00[/TD]
[TD]$215.00[/TD]
[TD]$170.00[/TD]
[TD]$260.00[/TD]
[TD]$205.00[/TD]
[TD]$355.00[/TD]
[TD]$300.00[/TD]
[TD]$400.00[/TD]
[TD]$335.00[/TD]
[/TR]
[TR]
[TD]30x20[/TD]
[TD]$45.00[/TD]
[TD]$85.00[/TD]
[TD]$50.00[/TD]
[TD]$180.00[/TD]
[TD]$50.00[/TD]
[TD]$225.00[/TD]
[TD]$180.00[/TD]
[TD]$270.00[/TD]
[TD]$215.00[/TD]
[TD]$410.00[/TD]
[TD]$355.00[/TD]
[TD]$455.00[/TD]
[TD]$385.00[/TD]
[/TR]
[TR]
[TD]36x24[/TD]
[TD]$85.00[/TD]
[TD]$100.00[/TD]
[TD]$75.00[/TD]
[TD]$260.00[/TD]
[TD]$50.00[/TD]
[TD]$265.00[/TD]
[TD]$220.00[/TD]
[TD]$310.00[/TD]
[TD]$255.00[/TD]
[TD]$490.00[/TD]
[TD]$435.00[/TD]
[TD]$535.00[/TD]
[TD]$465.00[/TD]
[/TR]
[/TABLE]


The F/F is my friends and family discount.

This is actually a slightly older rev... but I'm too lazy to go get the new one. :)

Anyway, I figured it might be useful to see.

BTW, I also use pretty good materials. Acid-free. I try to go for archival matting and backing. I'd love to do UV resistant glass, but holy CRAP is that stuff expensive.
 
It just seems to me that whether you number a print or not, you're eventually going to move on to other prints. I mean, as you grow, your portfolio expands and you're going to add new images to your exhibits/shows each year. Todays favorites will move to the back of the line up while new photos will take center stage.
 
I am new to freelance work and I'm trying to build a portfolio and set up proper packages to offer to my clients. Does anyone happen to have any advice on the matter? I would be very greatful=)
 
oh geez. and here I am buying frames from walmart hoping to sell photos in this years sidewalk art festival...
 
oh geez. and here I am buying frames from walmart hoping to sell photos in this years sidewalk art festival...

Remind me again how you try not to draw attention to yourself?
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.

Back
Top Bottom