The problem is that if they list the focal length range, say 4mm to 40mm...it won't really mean anything. They could convert that to 35mm equivelent, which would mean something to us, but not to most of the people who are buying these things.
Ok, so now that the question originally asked has been answered, and answered in a more helpful way than the 2nd post, I have a question stemming from this quoted post....
Is SLR lenses are not described in 35mm equivalent, correct? I ask because I had a dSLR in my hands this past weekend and had a quick look at it (it was a D40x and I was amazed at how quickly it autofocused over my superzoom). It had a 200 mm lens on it, though I'm not sure exactly which lens. I noticed it was approximately the same as my superzoom which is 38-380 mm.
So, why aren't the dSLR lenses described in 35mm equiv. numbers? You can usually find the focal lengths of the superzooms if you look on the lens or in the manual, and they are always in 35mm equiv. format.
So, even with getting rid of the X factor of point and shoot cameras, people moving up to a dSLR would still be confused as it would be possible for someone to think I have more zoom capability with my 380 mm over say, the kit lenses of 200 mm.
I wonder this because not even all dSLR cameras are the same. Wouldn't the 200 mm on an Olympus be different than 200 mm on a Nikon or Canon because the sensor is different? If I recall, I remember reading that Olympus is 4:3 format, but most others are something else of which I can't remember the number. Would that have anything to do with the focal length or crop factors? I do semi-understand that the 35mm equiv. and the described mm of most dSLRs have to do with the crop factor, unless I am wrong about that. I have no idea if the crop factor has anything to do with ratio format though.