Backgrounds make or break so many pictures. I've been trying to pass that on to some of the people with cameras running around during this assignment I've been shooting. The subject is big, therefore it is in the right place and I want the subject. The conversations I've had are simply about looking past and finding clean, or the name of the event, which ties the subject to the event.
You can on the other hand tie the background into the image and the background is the picture and the main subject is just what ties it together. Whatever works.