I'm not just trying to be brutal, but if you're shooting for an ad, none of the stuff you typed matters, except for having a good personal story and being proud that he landed it. What I'd I portent is that it looks like he is doing a really awesome trick, with enough room to put some ad text around it.
I also don't think the straight on angle is working for the shot. You're really showcasing the location, and not the skater.if you really need the straight on shot, it would work much better with him in the air with the sky as background, so he isn't lost in the staircase.