xposurepro said:
Wal-Mart is not going to protect your business for you.
While agree that work should be protected, I dont see why this is the responsibility of wal-mart. If the cost of providing such effort goes beyond the value of the service then walmart, a private business entitiy, would simply stop providing said service. They have already thratened to do so... simply turn away print requests no if ands or buts. Who will be impacted? the honest consumer which I believe is the majority. The person who just wants prints from their point and shoot.
On a broader scale.... we screw this up as a society all the time. Placing unnecessary regulations on the wrong stuff and placing the burden on the wrong entities. This usually results in the wrong people being impacted and the criminals just finding another way.
I personally think that the print services, not just walmart, already do enough. Asking a clerk, with no legal experience nor enforcement experience, to approach a customer with concerns over copyright legalities is beyond their payscale. An angry customer with little knowledge or understanding of the situation will just spread the misinformation to others further hurting a private business that really should not be involved in the first place. Its easy to point the finger at someone else, but in the end the photographers and law enforcement should bear the burden of making it difficult. Yes, I know its difficult but its just not right to expect someone else to do it because of yoyr own business decisions.
First of all, stop providing soft proofs. Meet with the client in person with portfolio like we did in the old days. If you figure out how to do this in software, go fund it yourself. Get off the soap box and do something.... IMO, I have had this debate before.... both sides, the consumer and photographers, complain too much.
We have the same problem in media and software. Whenever software is hardened with DRM adding some inconvenience, people whine and whine and WHINE. I bet some of those whining are professional photographers too. You want to know what is one of the most pirated pieces of comercial software? yup photoshop. Guess who uses photoshop?