Yes, indeed, lens prices are going up and up and up. It's like food and gasoline and rent and insurance and movie tickets and tires and restaurant prices and.... ---ACK!!!!!!!!!!!!
I think the camera makers are in for a tough,tough period ahead. Growth has slowed, and the market is becoming saturated with d-slr's. The megapixel race seems to be slowing down a bit,and we've reached the point like with computers that we have "more than enough" camera power; I do not need a newer, more-powerful computer,and don't even lust after one,and I sure don't want to pay a lot of money for one. The camera makers like Sony are practically giving away bodies in order to sell expensive Zeiss lenses; Canon is raising lens prices; Sigma is raising lens prices; Nikon's already high prices are going even higher. Pentax has low body prices with high construction quality, but is being clobbered in the marketplace. The camera business is built around selling boatloads of low-priced d-slr's and loads of consumer zoom lenses, and a *small* amount of higher-end lenses to serious shooters. The 24-70 and 70-200's are the big high-end lenses that actually sell,a lot. But the big-glass stuff sells in low,low numbers, and the Hogan survey of 7,000 owners shows that except for a select,few lenses, the overall lens lineups have low ownership rates, like 6% and so on, for a whole slew of nice, good, middle-and upper-middle priced lenses.
Scroll down to April 19 to read what a confusing mess the lens market really is.
2010 Nikon News and Comments by Thom Hogan