Assuming 35mm film or digital equivalent, I like 50mm, 35mm and 28mm prime but also enjoy using 35-70mm zoom. As well as these I also like 135mm prime, but only use this occasionally. The 50mm I like for the crispness but also there is some play possible with the DoF. The 35 and 28mm wide angle are among my favorites because of what can be included in the frame and the depth that can be achieved (these are my favoured choices for street/situational shots). The 35-70mm is a great convenience tool that affords a lot of diversity and is my first choice for family days out, birthdays, etc. The 135mm is wonderful for isolating the subject, especially in people photos.
The above is pretty good commentary. I used to use Nikon's little f/3.3~4.5 35-70mm autofocus lens...really liked it in the 40-43mm range a lot of times, on APS-C. I like the 35mm f/2 AF-D prime, and the 28mm length too.
One of the differences between zoom lenses and prime lenses is the lens drawing and lens rendering style...with "some" primes having very unusual lens drawing style, or very beautiful, or weird, or exotic bokeh. Sharpness is EASY these days on zooms, but some of the prime lens designs that the lens makers have developed are very,very special.
A good case in point: Nikon's 180mm f/2.8 lenses, those from the 1980's to today; the "look" of the images this lens makes is very different from say, the 70-300 f/4.5~5.6 AF-S VR-G Nikkor when shot on a lot of scenes...and it's not the "sharpness" so much as it is the way the lens "draws" the scene. Many prime lens designs have fewer lens elements than today's 17-,18,19,20,21, or even 23-element zoom lens designs, and that can increase contrast in the prime lens shot as compared to the zoom lens shot, especially when shot directly into strong light, or can allow "some" optical aberrations in the prime lens to remain not-quite corrected away, which can give that "lensy" look to a simple 6- or 7-element prime lens shot. Of course, this might be considered to be
lens esoterica , and thus beneath the level of notice or awareness for many shooters, who do not really concern themselves with lenses to a high degree; almost ANY modern (modern as in post-1975) lens can make a decent picture, but to say that zooms and primes are "equal" is an overreach.
Some lenses have WEIRD image character: Frank's two poets [sic, poets], the 105mm f/1.4 AF-S G Nikkor, and the old-school 35mm f/1.4 Ai-S Nikkor...both are totally,totally,totally not imitatable by any zoom lens. The
35mm f/1.4 has super-strong field curvature...this causes a most-unusual sort of sharp center/soft edges look, a look that some love and others dislike. If a person reaaallllllly wants to do research, the info is out there. The lens is also VERY fast, at f/1.4, which can make images that a slower-aperture f/2.8 zoom cannot make.
See this as a starting point.
How Good a Lens?
As is suggested the len's
signature is something that a serious shooter might be concerned with.