Why APS-C / Rumored Fuji Medium Format

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Why don t Fujifilm make a full frame camera Interview With Fujifilm Manager Mr. Takashi Ueno Fuji Rumors

Fuji explains why they don t bother go Full Frame. Mirrorless Rumors

We gave a lot of thought to this, and reached our conclusion that APS-C is the best format for the optimum balance of body size and image quality.

Higher image quality can be achieved with full frame sensors, but in order to maximize the use of the sensor size, the lens will be very bulky and heavy.

With the power of FUJINON lens, we can achieve the full frame image quality with the APS-C sensor. We learned that the disadvantage can be recovered with the lens performance through various simulations.

Here is an example. It is generally believed that the lens performs at its best with 1 to 2 stop down from the maximum aperture. We tried to break the norm. Because if there is such belief, then the lens is very unlikely to perform at its best from corner to corner with the aperture wide open. But if we can break the norm, then we will achieve bokeh and sharpness that is equivalent to that of a full frame with 1 to 2 stop down. We can achieve the image quality that is equivalent to that of full frame.

Which is better? An f/1.4 lens on a full frame sensor and then used 1 stop down to prevent degradation in the image quality in the corner or an f/1.4 lens on an APS-C that see no degration in the image quality at its maximum aperture value?

You cannot really see the difference in bokeh between the APS-C wide open and the full frame one stop down. However, if the APS-C is wide open, then the shutter speed will be twice as fast as the full frame resulting in be less blur caused by hand shake or subject movement. If the picture becomes blurry, then the high image quality becomes meaningless.”

Mirrorlessrumors has already the primary argument about this.

I have to say I do NOT agree with Fuji. Don't think their X-Trans sensors can keep up with the Sony sensor technology madness on cameras like the A7s and A7rII. They definitely should go Full Frame or even Medium Format if the don't want to remain in the very niche. Full Frame is already becoming mainstream with cameras like the A7 selling for less than $1,000!

APS-C is leaving the sweet spot of affordable sensor size right now; full frame gets cheaper and cheaper.

Yes if you really value size this much, Fuji X is a good option. Otherwise full frame is better, and the Fuji X system is quite expensive.

I dont think that medium format will get Fuji out of the niche, though, due to the price they'll have to demand for it.






Let s Drop The RUMOR-BOMB Fujifilm is forging a MEDIUM FORMAT CAMERA Source Right in Past WITH POLL Fuji Rumors

Thats what I'm talking about ! I am hoping this rumor is true.

While this wont move Fuji out of the niche - it certainly will be a great option for people like me.

That is, assuming its using the (for medium format) affordable but great 44x33mm sensor from Sony, and mirrorless lenses.

I hope they manage affordable f/2.8 lenses with great performance, too. It very likely wont be as good as the Phase One system (or Zeiss Otus, or Leica S), but certainly better than what Pentax 645d/z offers.