Yes, the size of the potential market DOES play a big factor in what lens designs actually make it beyond the drawing boards and into real-world, manufactured zoom lenses; for the third-party lens makers, like Sigma, Tamron, and Tokina, they aim for market niches where they determine there exists a sufficient number of potential buyers to make it worthwhile to design, prototype,test, and then re-work and refine, and then finally maker a finalized lens. The lens designs we have today are, for the most part, lens designs that are 1) fairly easily made and 2)ones which have demonstrated pretty good marketplace sales; that's why 24-70mm f/2.8 lenses are made by so many makers, and also why 70-200 f/2.8 lenses are made by many makers.
On the other hand, there ARE some really "fast" lenses; Sigma's 200mm-500mm f/2.8 is a very fast zoom lens, but it weighs a lot, and costs more than many cars cost, and it has almost zero market penetration; most people think it was done simply to generate publicity, and as a demonstration of prowess.
SIgma 200-500 - Google Search
On the other hand, Sigma's 18-35mm f/1.8 for small image circle cameras...now THAT is an affordable lens, AND ALSO one that breaks the 2nd rule I layed out above: it's a never-been-done-before lens design...NOBODY has ever made a zoom lens in that range with that type of fast aperture for still cameras. So, there's no track record to bet on...it's a whole new offering-as is the 200-500mm f/2.8 Sigma.
As a general rule, most lens making companies are fairly conservative in their product offerings, and most of the companies hew pretty close to the "me-too!" design parameters. I think mostly the camera companies and the lens making companies want to make lenses that they feel certain have a good chance to sell lots of units, or make a lot of profit on. Once one company makes a
normal-use lens design that succeeds, it's not too long before others take note and offer something either identical, similar, or perhaps a bit "better". This excludes oddball, specialty, and one-off lenses like say, Canon's MP-E 65
Canon U.S.A. : Consumer & Home Office : MP-E 65mm f/2.8 1-5x Macro Photo which has been out of production for literally years, but sells so,so slowly that there's still loads of NOS, or New Old Stock still available. Same with the Sigma 200-500 f/2.8--NO other company is rushing to match that lens...it's not going to be a good seller due to its size, bulk, and price.