Wowza, this bridge sure does have a lot of trolls underneath it. The OP's question was a pretty valid one…maybe I'm being altruistic & assuming the best of people, but I didn't take his question as a complaint that non-macro lenses suck or anything, but as a question wanting to learn how lenses are made. He wanted to know what separates a macro lens from the rest. That's not such a bad question, no reason to have so many negative posts from people trying to be clever. Hell, all those sarcastic questions people have been posting could be good topics to cover in this forum, I don't know the technical reasons behind a lot of the rhetorical questions y'all are asking.
What is the trade-off you gain by having a lens that doesn't focus quite as close? What physical limitation means it can only do one or the other?
Why can't all lenses open up to 1.4 or larger? What makes it so costly to open up that wide?
Why does a macro lens have to focus slower than others?
Why AREN'T all lenses 1" long? Or for that matter, why aren't they the size of their focal length? How does a 300mm focal length get built up from the various elements within the lens to make it 4" or 5" instead of 300mm?
Why does a digital camera produce noise?
Why does posting a question about how lenses differ in a photography forums beginner forum get a flood of sarcastic responses & only one or 2 real answers? Show some love people.