I have no idea how I would search if this thread already exists in one form or another, results where not conclusive. As the title suggests, WHY did you chose your particular brand? For example, I switched from a Sony point and shoot to the Canon dSLR System because I had purchased a Canon SX200is when my Sony died on me. What I really really like about Canon was the ability to hack it using CHDK, removing the software limitations and to pretty much do anything you could every dream of with it, the only limit being the hardware. From what I could tell, Canon was cool with this, and any company that allows tinkering in that manner has my vote. So I turned down Nikon and went with my T2i. So, why did you chose Nikon, Sony, Pentax, etc?